Building a Culture of Measurement

John Lovett writes:

“…most organizations are not adequately equipped to leverage the measurement technologies at their disposal for conducting data analysis and using data to drive change within their organizations. Most often, individuals struggle to deliver insights using flawed processes or via short-sighted strategies. Data remains locked within departmental silos and never gains the chance to permeate throughout an organization. Yet, a few savvy organizations like the ones interviewed for this research are breaking the cycle of data underutilization by leveraging a culture of measurement that has been nurtured within their companies.”

How much harder is it to build an analytics culture in Government, where bottom-line ROI is so difficult to measure, since we don’t sell stuff?

John’s full paper.

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