Building Better Blog Posts

Just read a great blog post on “It’s A COBOL World” called
Customer Visit
” by an old friend. “It’s a COBOL World” is about
COBOL, the workhorse of business computer processing, and the team of
writers on the blog are passionate about getting more out of the code.
“A Customer Visit” addressed people’s attitudes going into a project and
how good attitudes improve the value of the project. As General Colin
Powell said, “false;” href=”″”>Perpetual optimism
is a force multiplier
So what did I learn about better blog posts?
A better blog post will expand our knowledge either by showing something
about the main subject, or more often by bringing a side issue or a
part issue into sharper focus, defining the value.
That definition is best presented as a story.
How many examinations of almost-the-same subjects are worth writing
All of them. Different readers find different value, see “One
Man’s Wingnut Is Another Man’s Guru
General Powell said it one way, “A Customer Visit” said it a different
way. Maybe the third way will light the spark for someone, maybe it’s a
cumulative effort. It doesn’t matter. Figure your readers are interested
in your subject. Concentrate on making the story interesting.
And the next step…(comments?)

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