Nobel Laureate and Physicist Kenneth G. Wilson once said “the hardest problems of pure and applied science can only be solved by the open collaboration of the world-wide scientific community.” If you’re like me and think there is an element of science (as well as art) to business, then I suppose the same can be said about the challenges your business may be facing. Falling profit margins, increasing customer attrition rates, a slowdown in the rate in which new customers are acquired, an erosion of investor confidence and even a lack of brand awareness are all typical problems many businesses…
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