One of our mantras here at The Chief Storyteller® is to know your audience. When you are defining yourself to your target audience, be sure to do it in a way that’s relevant to them. It’s one of the best ways to drive the results you are looking for. Let’s assume you are introducing your brand, yourself, or even your website to a highly mobile audience. In a simple and compelling way, you want to quickly tell the story about you and how you can be of value to them (i.e., What do you do?). The question then becomes how…
Define Yourself in a Way That’s Relevant to Your Target Audience
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Well…yes hook into their interests but no don’t distort yourself for every audience or you end up looking like a schizophrenic. Remember everything can end up on YouTube so it is important to present in a cohesive, integrated way.