On Wednesday, the NYC Department of Consumer Affairs hosted a day of outreach to inform commuters about the new Paid Sick Leave initiative. Volunteers handed out leaflets and shared information about the new law, which goes into effect on July 30, at subways stations throughout the city. Adrian Hopkins, Director of Strategy at Bureau Blank, the firm collaborated on the messaging and design for the campaign, participated in the outreach and had this to say:
“It’s been so rewarding to watch this campaign come to life through our collaboration with DCA. It’s remarkable how the work we’re doing, even on the smallest level, can touch people’s lives. It was a great privilege to inform fellow New Yorkers about how they and their families will benefit from the new law.”
The Paid Sick Leave law will give most workers in NYC the right to take care of themselves or sick family members without fear of losing their jobs. NYC Mayor Bill de Blasio, who also participated in the outreach activities, shared his experience and support for the initiative on social media. Check out the pictures and follow the conversation on Twitter with #PaidSickLeave.
To learn more about the design process behind the Paid Sick Leave campaign, visit Bureau Blank’s portfolio and the NYCDCA website.
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