Social Media can be a powerful tool for all types of organisations around Christmas. It can generate enormous goodwill from your community if you make the effort to provide something of value. Here are two simple examples from around Melbourne this Christmas.
The City of Kingston used Twitter and You Tube to engage families at its Christmas Carols event at Mordialloc, in the Eastern Suburbs of Melbourne.In what is believed to be a world first, children could tweet their Christmas wishes to Santa!
Families at the event engaged with Santa via Twitter in large numbers and the tweets were broadcast across the main screen at the event.
This provided entertainment for everyone at the event and helped create the positive sense of community that is essential for these events. You can still tweet santa @kingston_santa if you have any special Christmas wishes!
Not a local government but a nice use of Facebook is below…
Epicure’s Gingerbread Village
Epicure is a leading catering company in Melbourne, Adelaide and New Zealand. The company runs some of the most prestigious corporate and wedding venues, including Zinc and Federation Square, Melbourne Town Hall and the MCG.
For Christmas they created a Gingerbread Village at Melbourne Town Hall. Families could go and view this amazing creation with all proceeds going to the Starlight foundation.
Epicure created a Facebook page https://www.facebook.com/gingerbreadvillage for the village and also used youtube to show the making of the village.
As marketing manager, Rebecca Coomes explains, its been a great success in assisting with the Word of Mouth marketing, with people not only liking the page but sharing it with their friends in large numbers.