Trendspotter Interactive Marketing Article – by Fulcrum Marketing Group
Google Penguin and SEO
Google regularly updates and tweaks its algorithms in order to reduce spam and remove weak pages from the first page of its organic search results. Google’s latest update, Penguin, targets Black Hat SEO artists that use aggressive SEO techniques and over-spamming and rewards those sites that focus on strong content and organic link-building. Penguin’s major focus is centered on backlinks and how websites use those links to increase their PageRank. To Penguin, the quality of the website that is linking to your domain is vastly more important than the sheer number of links that direct to it. Penguin will give preferential treatment to honest link-building practices that use mixed-anchor text and on-page optimization rather than back-handed tricks such as cloaking. Spending the time to build natural and organic backlinks in addition to writing quality content for your site will untimely be rewarded by Penguin.
Read more about Google’s Penguin algorithm changes, Twitter and Keyword Research…