As Pinterest gains in popularity on the Internet, government is taking notice; Pinterest is already the 3rd most popular social networking website, behind only Facebook and Twitter. It specializes in allowing users to create their own pin boards and share photographs they find interesting with their followers. The Military has taken advantage of
Pinterest, and some local governments such as Tyler, Texas, are taking advantage as well.
Officials in Tyler suggested that because Pinterest boards are so simple to maintain, they have a relatively high yield, unlike websites like Myspace. According to Susan Guthrie, Managing Director of External Relations for the city of Tyler,
“A lot of people are getting their news from social media, so if you’re not there, you’re relying upon what other people are saying about you … You’ve got to be part of the discussion. For us, it’s about going where people are getting their information and being part of it”
The biggest challenge posed for government on Pinterest is the use of copyrighted material. The staff at Tyler avoids copyright complications by making sure that the majority of the material they pin is taken by them, or is shared with them by artists.
What are some best practices for governments and agencies looking to maintain a presence on Pinterest?