Pinterest, with tremendous growth as of late, has made a splash in the world of social media. The photo-sharing website was the fastest website ever to break through 10 million unique visitors, and 40-60 percent of registrants regularly use the service after they’ve created accounts.
The service hasn’t escaped the scope of the social-savvy White House administration, and in particular, Michelle Obama. The First Lady joined Pinterest this week and has already gained a strong following of over 7,000 people. Though officially the President’s campaign manages the account, posts made by the first lady are signed “- mo,” for Michelle Obama.
Though the Pinterest account is officially run by the campaign, posts largely surround daily life around the White House and President Obama’s reelection. The First Ladies pinboards include “around the White House,” “Great Memories,” and “Fathers Day.”
I find it interesting to be able to get a peak of daily life at the White House, and think it’s a great way to normalize the President and his family.
What do you think? Is Pinterest worth the First Lady’s time?