I woke up in a cold sweat the other morning, memories of the early 2000s floating in my head. Remember the insanity when everyone wanted to throw the “e-” prefix in front of everything? Good thing we all learned from that lesson.
Social strategies and tools are adding, and will continue to add, real value across the public and private sector. However, we must avoid turning the social prefix into the next dirty word. I am already seeing executives shaking their heads at the term, let’s rope it in and keep talking about business and citizen value. In the end, that’s all anyone cares about anyway.