Learning the web: Lisa Williams’ guide for journos, Parts 1, 2, and 3

For at least a decade, young guys in black shirts and nose rings have
been telling managers, “No, the software won’t let you do that.” And the
managers are stopped.

Twelve years ago, I did a presentation, “How To Build Your First Website
In Two Hours Or Less” for the Washington Chapter of the The Association
of Information Technology Professionals, which resulted in a dozen new
sites at the next meeting from managers of IT organizations.

A couple of months ago, I was talking with Tony Byrne of CMSWatch. Best
thing he said was, “Don’t adopt software that is too complex for you to
maintain.”

For over a year, I have been saying we are coming to a time when
everyone should maintain their own website, for accuracy and timeliness.
I remember when executives hired graphic artists to do their slides
(which came in a round carousel) until software that allowed self made
slides changed that process. We
are at that point with websites now.

Now Lisa Williams has three excellent posts for journalists to take
control of their web presence. And you don’t have to be a journalist to
benefit from her recommendations.