Mapping social media channels to engagement levels (based on IAP2 spectrum)

I developed the Online Engagement Spectrum around three three years ago, based on the IAP2 Spectrum of Public Participation (PDF) and some complementary work by Bang The Table (no longer at the original web address).

As Gadi Ben-Yedah over at his IBM’s Business of Government blog has begun a series of posts considering how social media can be used by government to engage online based on the IAP2 Spectrum, I thought it was timely to repost my Spectrum for people to consider.

Online Engagement Spectrum 1.2

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