Oops! I Can't Believe We Did That -- Why Checking Your Materials Before Going Live is Critical

"Charlie" (name changed) shared this change of address post card with me. The design is nice and well-formatted. The message is light and engaging. There's just one problem...I noticed it right away...can you? Scroll down to the bottom for the answer. No where on this postcard does the name of the company appear. Oops! The new address in and of itself does not offer any clues. Charlie is stumped and a little frustrated. Because of the mystery postcard, Charlie is focusing on the negative, something humans tend to do. What will Charlie think of the firm once a) he…

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