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Research and Best Preactices eNewsletter


Digital American Family (04/12/2011) – A Nielson study looks at how multicultural families across America are adapting to today’s digital landscape. Within the Hispanic community, mobile serves as a key source of connectivity. African-Americans tend to prefer TV and mobile services, while Asian-Americans exhibit a huge appetite for online media, according to the study. http://blog.nielsen.com/nielsenwire/online_mobile/report-the-new-digital-american-family/

How Do (They) Even Do That? (April 2011) – Using data from surveys and focus groups, PEW explores commonly held myths and facts about the impact of technology on the lives of American teens. Data suggests that teens are comfortable with new technologies, but don’t always embrace the newest things.

Mobile trends (04/2011) – The number of US consumers who have made a purchase via a mobile device has risen to 29% at the end of 2010, from 23% in July 2010, the Oracle/ATG Mobile Trends survey reveals. Among those 55 and older, making purchases on their mobile phones is increasingly becoming the preferred option.http://www.oracle.com/us/industries/communications/oracle-atg-mobile-wp-345770.pdf

Social Media Records Policy (03/31/2011) – The American Council on Technology-Industry Advisory Council (ACT-IAC) shared a report last week on social media best practices in government. Among the best practices recommended by ACT-IAC: develop communications between social media and records management staff, identify roles and responsibilities for social media records management; and use a content management system that requires tagging with metadata. http://www.slideshare.net/govloop/best-practices-of-social-media-records-policies-ct-sig-033111-3

Best Practices

Measure strategy, not stuff (04/01/2011) – Social media is an effective way to create awareness and interest in products and services. Use metrics that focus on what you’re trying to accomplish with your social media program or campaign and then identify the Key Performance Indicators that will tell you, over time, whether you’re getting there. http://www.slideshare.net/margaretfrancis/web-20-sf-2011-metrics?from=ss_embed

Social Media Lessons Learned (03/25/2011) – The State Department shares lessons learned from internal social media use that may be applicable to other government agencies. Key lessons include: how internal social media can help a department react to crises; how internal wikis facilitate report development; and why simple quizzes can increase employee visits to wikis and incentivize participation. https://www.govloop.com/profiles/blogs/lessons-from-internal-social

What is the size of the mobile market? (4/13/2011) – A Microsoft Tag infographic highlights statistics on how people are using mobile phones in 2011. In 2014, mobile internet usage will overtake desktop internet usage; and already in 2011 50% of all “local” searches are done from a mobile device.

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