Sharing the Moment

Last week, I wrote about brand storytelling in the collaborative economy. I touched on the human relationship between brands and their customers, along with the importance of sharing in that relationship. And I included this quote from SnapChat, which said, “It’s about the moment, a connection between friends in the present, and not just a pretty picture.” The recent Oscars telecast gave us yet another powerful example of how brands are using social media to create and share moments like the ones envisioned by the founders of SnapChat. When host Ellen DeGeneres handed a white Samsung smartphone to actor Bradley…

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