Sustainability Marketing Is Green…and More

Sustainability marketing is fast becoming a business best practice. With its focus on social justice, economic prosperity and environmental protection, sustainability is really all about addressing the needs of people, profits and planet. Sustainability marketing, when done right, is a holistic marketing strategy that enables a brand to do good things for people in the community, make a profit, save people money and reduce environmental footprints. Yet some brands pursue sustainability strategies with a singular focus on the environment. Their marketing strategy is built around products that are green, a premium pricing strategy (for green products), promotional events that bring…