I’ve been meeting Business 2.0, Enterprise 2.0, Government 2.0, and in each case partisans explain that their particular function is driving the transformation.
Business 2.0 is Finance! Enterprise 2.0 is Architecture! And Government 2.0 is Information Technology! came from a moneychanger, a sheetrocker, and some guy from a hobby shop.
This 2.0 thing is about getting customers better results, which then follows it is about allowing the person working with the customer to do better work, which upstreams to better measuring what and how to do.
Sometimes it could be about funding, or shelter, or toys, but if they are, it’s peripheral.
The next time you get some new, loud and demanding 2.0, check to see how the customer benefits. If it’s not immediately obvious, it’s probably not the real deal.
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