The web communication landscape has evolved dramatically. As a result of the social media avalanche, your target audience’s behavior and expectations have changed.
Take, for example, the Georgia Department of Corrections website. A wonderful tool called the Wayback Machine, allows us to see what the organization’s website looked like at the turn of the millenium compared with what it looks like today:
As you can see, the design has changed significantly. But more importantly, so has the content itself! Government websites today are expected to provide more targeted content, fresher content, accessibility features, multi-lingual options, social media links and sharing options, subscriptions and syndication, rich media such as images and video, and engagement and interaction opportunities.
Is your government site providing the content, content types, timeliness and transparency that your constituents are demanding? Not sure where to start?
Join us for a webinar on Tuesday, April 9th at 2PM EDT as Kat Liendgens, formerly a senior analyst for the Georgia Department of Corrections and IT Manager at the Atlanta Regional Commission, discusses the changing landscape of web communications in the public sector. In this free webinar, Liendgens will also discuss best practices for developing a content strategy that meets your organization’s needs as well as some goals to consider when approaching your web content.