Posts By Holly Wright

Bringing Sexy Back to Government Content for the Web

In B2B and B2C marketing circles, content marketing is a very sexy, very now topic of discussion. In fact, entire conferences are cropping up to celebrate, educate and share techniques to make the most of strategic content marketing. But is government keeping up with the latest best practices of appealing, informative, interesting and sharable content?Read… Read more »

The Changing Landscape of Web Communications in the Public Sector

The web communication landscape has evolved dramatically. As a result of the social media avalanche, your target audience’s behavior and expectations have changed. Take, for example, the Georgia Department of Corrections website. A wonderful tool called the Wayback Machine, allows us to see what the organization’s website looked like at the turn of the milleniumRead… Read more »