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“The Daily Influence” – Customizable RSS Aggregator

Ogilvy Worldwide and Netvibes developed this tool in January, although I discovered it today. Selection of RSS feeds evidently is customizable if one sets up an account on Netvibes. This could be the best English-language aggregation of Word of Mouth marketing sources. I think studying these sources can help us motivate employees to engage in cross-boundary work and knowledge management via the social media tools that we can access from inside our firewalls.

Another thought: consider the above in the context of this comment about the EdgeParty and the power of “pull.”

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