Ogilvy Worldwide and Netvibes developed this tool in January, although I discovered it today. Selection of RSS feeds evidently is customizable if one sets up an account on Netvibes. This could be the best English-language aggregation of Word of Mouth marketing sources. I think studying these sources can help us motivate employees to engage in cross-boundary work and knowledge management via the social media tools that we can access from inside our firewalls.
Another thought: consider the above in the context of this comment about the EdgeParty and the power of “pull.”