How do you ensure that you are properly using social media and not wasting time or money? Try these social media tools to measure your ROI!
When utilizing social media, it is extremely important for organizations, especially public and nonprofit, to ensure that they are properly employing social media platforms to meet mission objectives. To accomplish this goal, it is highly recommended that organizations use social media tracking tools. These tools will enable organizations to easily track and monitor the number of followers overtime, composition of followers, impact of comments or tweets, and many other things. By using these tools, organizations will be better equipped to expand their social media network and understand the types of comments or tweets that have the biggest impact on increasing awareness. Below is a list of ten prominent free social media tracking tools for Facebook and Twitter. A lot of these tools are very similar and provide the same services and it is important to pick the correct tool(s) for your organization.
- Hootsuite: Hootsuite enables users to manage multiple platforms at once, including scheduling messages and monitoring feeds. It also provides custom analytics reports that contain stats on followers, comments, etc. Platforms supported: Facebook, Twitter
- TwentyFeet: TwentyFeet gives users the ability to track their social media presence in one area. Every morning it sends an email letting the user know the happenings of the day before, including the number of users, the impact of messages, etc. It also updates users on any major changes that occurred, such as a sudden drop in followers. Platforms supported: Facebook, Twitter
- TweetReach: TweetReach offers a free report of the user’s Twitter activity, including the user’s activity, how many people a tweet reached, the top contributors, and the most retweeted tweets. Platforms supported: Twitter
- Google Analytics: Google Analytics constructs social reports that measure the impact of social media on multiple different metrics that the user identifies. Along with providing basic measures, such as number of followers, it also gives an overview of how different individuals interact with the user over social media, utilizing engagement and conversation metrics. Platforms supported: Facebook, Twitter
- Facebook Insights: Facebook integrated dashboard that enables users to analyze their activity on their Facebook page. It tracks both growth and impact. Platforms supported: Facebook
- TwitterCounter: TwitterCounter gives basic stats on the number of followers, number of tweets, and provides predictions on number of followers in the future based on trend data. Platforms supported: Twitter
- FollowerWonk: FollowerWonk is very similar to TwitterCounter, but has the added benefit of enabling users to find and connect with social media influencers similar to them. Platforms supported: Twitter
- Klout: Klout measures the user’s influence on social networks and provides a score (1-100) based on how influential the user’s social media presence is. The user can view which interactions are the most influential in engaging other users to interact on different social media platforms. Platforms supported: Facebook, Twitter
- Kred: Similar to Klout, Kred measures the user’s social media impact and establishes a Kred score (out of 1,000) based on how influential the user is. This score enables the user to understand where they are having the biggest impact and where the user can improve in order to have a greater impact. Platforms supported: Facebook, Twitter
- PeerIndex: PeerIndex is a tool that measures the user’s interactions on social media and how these interactions influence other users. It also enables users to see where they have the biggest influence. Platforms supported: Facebook, Twitter
For more insights into social media, check out GovLoop’s Social Media Guide!