Trends on Tuesday: Mobile Data Growth

Data has surpassed voice traffic on mobile phones. But how much data is being consumed? According to Cisco’s Global Mobile Data Traffic Forecast Update

  • Global mobile data traffic grew 2.3-fold in 2011, more than doubling for the fourth year in a row.
  • In 2011, Mobile data traffic was eight times the size of the entire global Internet in 2000.
  • Mobile video traffic was 52 percent of mobile traffic by the end of 2011. More on mobile data use from Cisco.

Video is a huge driver of mobile data use. Watching amazing videos on YouTube consumes no less that 12% of mobile data traffic–and it peaks at one quarter of all mobile data consumed.

If you’re like me, it’s hard to imagine just how much information is being passed over the air. Gigabytes? Terabytes? Petabytes? Exabytes? Bottom line, it’s alot, it’s growing and it’s feeding consumer expectations about what they should be able to do on their mobile devices.


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