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Trends on Tuesday: Mobile Users Engaged and On the Go

New data from comScore shows that not only are people checking their social networks (like Facebook, Twitter and LinkedIn) from their phones, but they are actively engaging.

In addition to reading posts, people are using their phones to add their own updates, post links and follow links to other content.

Mobile Social Networking Activities 3 Month Avg. Ending Aug. 2011
Total U.S. Mobile Subscribers Ages 13+ (Smartphone and Non-Smartphone)
Source: comScore MobiLens
Total Social Networking/Blog Audience (000) % of Social Networking/Blog Audience
Total Audience Accessing Social Networking Sites or Blogs: 13+ yrs old 72,252 100.0%
Read posts from people known personally 58,021 80.3%
Posted status update 50,216 69.5%
Followed posted link to website 38,431 53.2%
Read posts from organizations/brands/events 38,209 52.9%
Read posts from public figures/celebrities 32,350 44.8%
Posted link to website 25,172 34.8%
Received coupon/offer/deal 24,071 33.3%
Clicked on advertisement 19,997 27.7%

comScore also reported

In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile device, an increase of 37 percent from the previous year. Nearly 40 million U.S. mobile users, more than half of the mobile social media audience, access these sites almost every day, demonstrating the importance of this activity to people’s daily routines. — comScore

Government agencies need to make sure that information that they are putting out via social networking links to content that makes sense on a mobile device. Nothing says bad experience like following a link to a site that you can’t read.

**reposted from the Mobile Gov Blog from the Office of Citizen Services & Innovative Technologies at GSA**

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