New data from comScore shows that not only are people checking their social networks (like Facebook, Twitter and LinkedIn) from their phones, but they are actively engaging.
In addition to reading posts, people are using their phones to add their own updates, post links and follow links to other content.
| Mobile Social Networking Activities 3 Month Avg. Ending Aug. 2011 Total U.S. Mobile Subscribers Ages 13+ (Smartphone and Non-Smartphone) Source: comScore MobiLens |
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| Total Social Networking/Blog Audience (000) | % of Social Networking/Blog Audience | |
| Total Audience Accessing Social Networking Sites or Blogs: 13+ yrs old | 72,252 | 100.0% |
| Read posts from people known personally | 58,021 | 80.3% |
| Posted status update | 50,216 | 69.5% |
| Followed posted link to website | 38,431 | 53.2% |
| Read posts from organizations/brands/events | 38,209 | 52.9% |
| Read posts from public figures/celebrities | 32,350 | 44.8% |
| Posted link to website | 25,172 | 34.8% |
| Received coupon/offer/deal | 24,071 | 33.3% |
| Clicked on advertisement | 19,997 | 27.7% |
comScore also reported
In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile device, an increase of 37 percent from the previous year. Nearly 40 million U.S. mobile users, more than half of the mobile social media audience, access these sites almost every day, demonstrating the importance of this activity to people’s daily routines. — comScore
Government agencies need to make sure that information that they are putting out via social networking links to content that makes sense on a mobile device. Nothing says bad experience like following a link to a site that you can’t read.
**reposted from the Mobile Gov Blog from the Office of Citizen Services & Innovative Technologies at GSA**
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