There is an old adage in marketing that states you should under promise and over deliver on a project. Clearly that’s better than over promising and then under delivering! But my question today is are those of us working in government perhaps under promising and over promising at the same time?
How we frame our deliverables, create deadlines and meet deadlines is just as important as the outcome. Maybe more important than the outcome. I know of another marketing principle which is to offer up a triangle of options but only be allowed to choose two of them:
If you want something to be GOOD and QUICK, then it won’t be CHEAP. If you want something QUICK and CHEAP, then it won’t be GOOD. If you want something GOOD and CHEAP, then it won’t be QUICK. I always felt this was pretty true to what happens but not true to what we promise. Sometimes, in spite of what we promise, people only hear what they want to hear and disregard the rest.
Be real interested in hearing how you are coping with your challenges and managing expectations. Are you over or under or right on the mark?