Although I had not joined the site for the leaderboard, didn’t discover it until I got the notice I was on it from the site owners, the leaderboard subsequently did drive my contribution, and when it came down, my participation diminished. The site became less of a priority.
I’m just reporting my behavior change. There was no encouragement/discouragement, just a page that got more compelling over time. I’m pretty driven when I’m browsing, and I spent a lot of time glancing at that page.
Nothing cynical or damaging. An insight into what works.
On another site, they ended their Wall of Shame thinking it might be an increasing discouragement to the other 99%. The members who were contributing to the site changed dramatically. Contributions are down and posted by a different group. Not overnight, but over weeks and months.
I noticed that the editorial contributions of the independent writers is tighter, closer to the site owner’s desires, and less interesting. That could be maturation of the community, a change of the participant’s focus or something else. I think it’s too big to be a conspiracy.
The Wall of Shame is a powerful tool.
See how Cost Goes Both Ways