Why a Good Social Media Strategy Includes Content and Engagement

I was at a meeting recently where one of the participants emphatically declared that social media was all about creating great content. Period. An “if you post it, they will come” approach to building a presence across the digital marketplace, if you will. As an experienced business storyteller and social media professional, I would have to disagree. Sure, content is important. Engaging others is equally, if not more important, though. Social media is not a one-way communication. It is not a conversation between a brand and a person. It is an interactive dialogue between two people who share a common…

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