Why is “No Brainer” Energy Efficiency Difficult to Implement?

Google’s Energy Czar was recently asked the question, “What are your biggest institutional barriers to driving energy efficiency internally?” Or, put another way, what “no-brainer” adjustments are hard to make, and why? His answer is a clear, concise and convincing argument for tackling energy efficiency from a holistic perspective, and not from the budget lines of individual departments or projects. What the video below for one of the better discussions of organizational energy efficiency we’ve seen.

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