The Washington Metropolitan Area Transit Authority (DC) is launching a social media campaign intended, in part, to create a two-way dialogue with riders. After years of using Twitter almost exclusively to push out automated service updates, Metro recently created a new Twitter account (@MetroForward) that engages customers in conversation. “We’re putting the people, the tools in place to give more information to more people than ever before,” managing director of public relations Lynn Bowersox told The Washington Post. “It is our strategy to find out where customers are getting information and to be there. We’re putting more time and attention into those channels, where people are looking for information on their PDAs, Twitter, Facebook.” Part of the plan, as reported yesterday, is hiring a social media manager who will help the agency’s new Twitter-savvy chief spokesman Dan Stessel bring WMATA into the social media age. Link to full story in The Washington Post.