A recent study by the Pew Center shows some interesting facts about Twitter usage. Facts that are so interesting, they might be worth paying attention to. There has been a push recently for Open Gov and public facing interaction from the public sector. Many agencies have started to use Twitter…but are they using it in the right way? Lets take a look at a few facts from the study.
- 62% of people are posting work related information on Twitter. “It shows that twitter has definitely become a valuable business tool for both distributing and receiving information as well as mingin and getting a feel for trends.” – Hey it is where we go to get our news!
- “Better educated means you’re more likely to tweet”. Nothing like recruiting a qualified workforce?
- “Women (10%) are using the service more actively than men (7%)”. – Again interesting as diversity studies are beginning to show the benefit of women in the workplace! How is that for diversity recruitment?
And now for the Slam Dunk! The number one reason why the public sector should be using Twitter as part of their recruiting initiatives (drum roll)…..
- Young adults – Internet users ages 18-29 are significantly more likely to use Twitter than older adults. – BAM! Nothing like target marketing made easy!
As if all of that wasn’t enough, another study that uses geo-location to track Tweets shows some interesting results as well. “The NCL maps show a virtual landscape generated from geo located tweets sent from within a 30 km radius of the urban centre.” Notice how the major cities in the U.S. are major centers for Government employees??
So, in an age of …eh hem…an aging public workforce..and (groan) tight budgets… why not leverage a FREE service like Twitter to help with the recruiting efforts!
Here is a graphic that shows all of the Pew Center’s findings. For more info visit this link.