Gov 2 Expo – Lightning Talks Notes

New Orleans Data Group
Best practices
-Put metadata in plain sites and in plain english
-Prove technical discussion
-Fix and explain errors to locals. Go to people and see how apps perform in real-world situation. Less than 5% of web visitors have low-res displays. But 60% of senior leaders did.
-Credible app – Happier neighborhood
-Non-profits use data in grant programs
-App causes national credibility
-Local credibility is hard to gain….credibility is key especially if outsider

Jeff Guin, National Park Service
-Created Voices of the past social network and multimedia sites
-Advancing the future of heritage through organic social networks
-National Center for Preservation Technology and Training
-Building relationships with people is still key
-The Drive to connect
-Transcend barriers to engagement
-Engage anyway – started internally with training series. get staff grounded
-Recruit expert advocates
-Connect on equal footing –
-Meet people where they are
-Virtually engage across world
-Partnered with local university and local media
-Don’t have to totally change the game
-Get recognition by being out there and not giving up
-Create a legacy fo the ages

Virginia Hill – NIH Clinical Services
-Using web 2.0 tools to engage students in health discussions
-Science isn’t the hard part
-Communicating the research to the public is the hard part
-27 institutes in NIH
-Drug facts chat online – Annual nation-wide online chat between high school students and addiction scientists
-Constantly monitoring as demand keeps increasing
-Started in 2007 – analytics on questions being asked. helps decide what topics to study more.
-Demand increasing
-Moved from a day to a week – Drug Facts Week –

Scott McLinay – Department of Navy
-Director of Emerging Media
-Building trust and partnerships in horn of africa
-MCAT in Africa always asked – Why are you here? Nobody believed that they were there to be friendly
-MCAT started Maritime Civil Affairs Team Facebook Page
-grew into a safe, third-party platform for communicating
-able to support goodwill and trust
-originally was for family but audience became NGOs and local and gained trust
-Challenges were getting internet
Result – able to succeed in mission better…stronger relationships faster, trust

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Gary Berg-Cross

Good outlines. Was there a exapnaison of what “organic social networks” meant in
“Advancing the future of heritage through organic social networks”?

Jeffery K Guin

@Gary Berg-Cross It’s hard to know if I got a 3-year story across in my allotted five minutes, but these are networks where a government agency is a catalyst or key participant, but the communities are audience driven and allowed to develop on their own.

In 2007, we knew social media was our best opportunity to connect to a broader audience in heritage preservation. But that community was not yet engaging (if not openly hostile) with new media. Since teaching social media is not our organization’s mandate, we partnered with folks in heritage who “get it” to develop platforms that would serve as a trusted gateway into the larger world of new media and supported them with traditional media tactics. It worked! The heritage community exploded on the social web last year and NCPTT is a noted leader among that audience.

Feel free to contact me if you’d like more info.