Gov 2 Expo – Jeff Jonas on Data Context and Spear Phishing

Jeff Jonas notes from Gov 2.0 expo keynote

Data will find data and relevance will find you
-amazing ads tailored just for you
-populations spear phised en masse

Context accumulating systems used to deliver value in real-time
Better understanding something by taking into account the things around it

Data without context vs Data in context…so much more useful

How does it all relate?

Potential phish bait when people button start putting data together

Not a picture of a person
Humanless, targeted searches, subscription, and crawlers.
Here’s a snapshot of the past. What is happening here and now.

Plausible targets
-Technical elites
-People in Power

Hints for scripts – travels, hobbies, internet

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