You would be hard-pressed to find a service in the private sector that hasn’t become digital. From the laptop on your desk to the phone in your hand, the world is starting to get smaller and smaller as communications and services are streamlined into easy-to-use technologies.
Because of this, citizens now expect from government the same seamless, interactive services and user-centric experiences they receive from the private sector, and they want them personalized to their preferences and needs. As a result, government agencies must exceed the expectations of the citizens they serve by providing digital experiences that are compelling, personal, useful and secure at every touchpoint.
While government faces several challenges in enhancing digital services — including budget constraints, legacy technology and the need to comply with security regulation — these can be overcome. The key is to put citizens at the center of your strategies and harness technology to improve communications.
In this report, you’ll learn how government can use innovative communications tools for optimal digital citizen experiences. You will hear about how organizations like the Health and Human Services Department transformed content and communications to improve their web experience. Additionally, we’ll explain how a customer-centric approach and modern technology solutions enable agencies to connect, predict and personalize user interactions across web, mobile and social media platforms to create a continuous citizen experience.