Social Media’s Role in Cost-Effective Digital Communications Wrap Up and Presentation Slides

This Wednesday I attended GovDelivery’s conference, Social Media’s Role in Cost-Effective Digital Communications at the J.W. Marriott Hotel in Washington D.C. The event had attendees from across the federal government, and took attendees took away a lot of great lessons to bring back to their agencies. You can view all the great presentations here. Below are some of the highlights from the presentations.

Bobbie Browning

  • 65% of online adults use social networking sites
  • By using a customer widget, USCIS expanded its reach by more than 16 million views and to over 50 domains beyond USCIS.gov

Adam Conner’s Presentation

Here is a write up of Adam’s presentation and some key facts below:

  • 43% of Facebook users were more likely to vote
  • 37% contributed to the creation of news, commented about it, or shared it via postings on social media sites like Facebook or Twitter
  • 66% of all government agencies currently use some form of social networking

GovDelivery Client Examples

Great example of how through a collaboration project with NASA, FEMA was able to increase page views on FEMA’s Preparedness Community website by over 3,000 visits in September alone.  

Joseph Porcelli, Director, Professional Services

10 Common mistakes to avoid for your engagement strategy

1. Not defining clear goals, objectives, and outcomes

2. Overlooking internal resources and expertise

3. Allowing assumptions to influence strategy

4. Launching before securing champions and resources

5. Building before researching what has been done and learned

6. Not developing directives and memos to guide use

7. Not giving employees access to tools and analytics

8. Failing to continuously vet, gather evidence, and iterate

9. Failing to collect, analyze, and take action on data

10. Neglecting to report measurable post-implementation impact analysis metrics

Be sure to check out the slides for a full overview, lots of great information – if you need any clarification or something catches your eye, let me know and I will get in touch with the speaker and/or reference my notes.

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Stu Shulman


Nice post. In terms of items #s 9 & 10, our DiscoverText software is currently in use at several federal agencies and though it is used primarily for sorting large numbers of public comments, the capacity for social media archiving, filtering, classification and analysis is part of the package. With respect to Twitter, you can directly reply to Tweets from inside the system.