Twitter Guide for Government Agencies: Regularity

Download the PDF: Thou Shalt Tweet! 15 Commandments for Government Agencies on Twitter


When deciding to follow your organization’s account or not, one of the first thing twittizens will do is look at your last tweet. If it is 2 months old, forget about it!

Set a tweet schedule and try to stick with it – even if it’s just for a quick RT or a reply to an interesting post. It will give twittizens the feeling that your account is lively and that you are taking care of it.

Complete Listing of All 15 Twitter Commandments

This guide evolved from a post by Alain Lemay on GovLoop titled “Who Not to Follow On Twitter: A Guide for Public Sector Employees.” Alain is a Senior Web Communications Analyst for the Foreign Affairs and International Trade Agency in Canada. He graciously donated his time to assist in producing the 15 Commandments for Government Agencies on Twitter Guide in tandem with the GovLoop team.

  1. Thou Shalt Listen Before You Leap
  2. Thou Shalt Use Thy Profile Information Properly
  3. Thou Shalt Have a Disclaimer
  4. Thou Shalt Not Be a Bully (Nobody Likes a Bully!)
  5. Thou Shalt Tweet Regularly
  6. Thou Shalt Integrate My Tweet Approval Process
  7. Thou Shalt Not Register Alternate Accounts
  8. Thou Shalt Not Automate Thy Tweets
  9. Thou Tweet In the First Person
  10. Thou Shalt Not Bait and Switch
  11. Thou Shalt Not Spam
  12. Thou Shalt Be Selective About Who You Follow
  13. Thou Shalt Monitor Thy Account
  14. Thou Shalt Contribute to the Conversation
  15. Thou Shalt Measure for Success