The Government/Non-Commerce track picked up Tuesday.
Reps from the Diabetes Association and Seattle’s Swedish Hospital spoke about site improvements that focused on customers’ top tasks (that may not have been what they thought their sites’ top tasks were/should be).
Mike Edson of the Smithsonian gave us 10 “Jedi Mind Tricks for Measuring and Optimizing Lofty Goals”
Missed the third presentation in the track on new OMB Policies on web measurement and current congressional and public interest in privacy vis a vis analytic.
There is no Government/Non-Commerce track in the third day of the conference (my proposed talk was rejected).