Posts Tagged: web metrics

eMetrics Day 3: Do they just not care about Government, or do they just not get it?

[No Government/Non-commerce track in today’s final day of the eMetrics Marketing Optimization Summit in Arlington] Sitting in the Web Analytics Association membership meeting on the 3rd day of the eMetrics conference. Wondering if the WAA really doesn’t care about its Government members, or if they just don’t get how we’re different. Even the committee reports… Read more »

Day 2 of eMetrics Better for Govies

The Government/Non-Commerce track picked up Tuesday. Reps from the Diabetes Association and Seattle’s Swedish Hospital spoke about site improvements that focused on customers’ top tasks (that may not have been what they thought their sites’ top tasks were/should be). Mike Edson of the Smithsonian gave us 10 “Jedi Mind Tricks for Measuring and Optimizing Lofty… Read more »

First Day of eMetrics a Bust for Govies

So much for the Government/Non-Commerce track at the eMetrics conference in Arlington: Alex Langshur–usually well organized and thoughful–barfed a bunch on marginally related stuff under the topic “Using Analysis to Inform Public Policy Decisions. Dan Drury told us all about an insurance company’s site re-organization: “Web Effectiveness Scorecard”–not particularly specific. Ross Jenkins told all about… Read more »

First Impressions of New OMB Guidance on Web Measurement

I was overseas when the guidelines on the use of web analytics and measurement on Federal government web site was published on June 25 and then spent a few days tromping in the woods with my son, so I haven’t had a lot of time to digest the OMB’s final memos. Yet after reading through… Read more »