The objective is the most important element of a successful endeavor; it drives everything. If not well defined and understood, you will “miss the mark” - you will waste time and resources. There can only be one objective; if there is more than one objective you have more than one project or initiative.
- What is the desired end-result and by when must it occur? What will the end result, i.e. objective, look like? How do you define success?
Document your objective – this could be more challenging than you think. Let it sit for a day and then revisit it; have others read/review it, particularly those that have an important stake in the result.
Then work backwards from your objective, e.g. actions, steps, timeline, milestones, participants, status reporting, etc; and the resources needed to achieve your objective.
Also see these articles:
“Key Elements For Successful Project Planning and Implementation. http://www.advancingyourorganization.com/?p=915”
“To Successfully Implement A New Initiative Identify The Risks To Successful Implementation. http://www.advancingyourorganization.com/?p=1953”