Back in April, Facebook launched something called “Community Pages,” which far as I can tell, simply scrapes Wikipedia content and public status updates and populates the pages with “fans” who mentioned the page term in their profile.
Thought your city didn’t have a fan Page on Facebook? I’ll bet it does.
Your council’s been handwringing over content and presentation? No worries, Facebook’s got a page for your city – and no one is running it.
In fact, City of San Francisco has a curated fan page, with more than a quarter million fans (impressive!). But Facebook’s automatically populated page comes up first in Facebook search. Type in San Francisco and hit ‘enter,’ and the scraped page pops right up. So Facebook has prioritized its own page over the official city page, and over the curated page set up by the Convention & Visitors Bureau. Same is true for London.
I bet it’s true for your city, too.