Happy Thursday! (Unless you’re the Yankees?) About 40 Obama administration officials, lawmakers, Hill staffers, employee organization heads, private sector leaders, good government types and academics met Wednesday in Washington to have a frank, off-the-record conversation about the federal government’s recruitment and hiring process.
“It was an invitee-only, off-the-record session that participants described as a candid conversation about the issues facing Uncle Sam as he tries to overhaul a personnel employment process that seems stuck in the mud,” The Post’s Joe Davidson reports.
“Uncle Sam should do a better job branding and promoting his work,” participants concluded. “The Army and the Marine Corps know how to do it. Certainly money is a motivating factor for recruits, but the military, in part through TV commercials, has successfully branded itself as a place where young men and women go to become mature adults with a clear sense of mission. You can’t say that about your average civilian agency.”
How would you sell civilian public service? Does it require a multi-million dollar advertising campaign? Better use of social media? Better person-to-person outreach at colleges and universities — maybe even high schools?