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GovLoop Project of the Week – ArmyHire.com

1. What is Armyhire.com?

ArmyHire.com enables job seekers to apply for U.S. Government Civilian positions in the Army Contracting Command (ACC). The job openings are for contracting and procurement personnel, and are open to people currently employed in industry or in government. The website offers information about job opportunities with ACC, including job descriptions, information about benefits, and background on how ACC works with the business community to support the Army’s mission.

2. How did the idea for this project come about?

ACC’s organizational goals include providing faster and more agile support to the Warfighter, leveraging technology to become more effective, and providing world-class contracting capabilities. To help meet these objectives, ACC is embarking on a recruiting effort to hire approximately 1,000 civilians to meet current and future needs. ACC Executive Director, Jeffrey Parsons, described the overall needs and goals of ACC in a recent podcast for the Institute for Defense and Government Advancement (IDGA).

3. How long did it take to develop it?

The website required about two months of development work by our partner, CorpComm. The first phase of the project (June 2009 – July 2009) involved developing the website and the second phase (August 2009 – current) includes refining the website’s content and design to meet the evolving needs of ACC recruiters whose job it is to attract the best and the brightest in the field to join ACC. Planned refinements to the website include adding information about upcoming job fairs and tips about how to apply for positions in the federal government.

4. What is the mission and purpose?

The mission and purpose of the website is to attract target markets of job-seeking professionals, which include:

• Mid-level Professionals Not working in the Government

• Current Government Employees

• New Professionals/Recent College Graduates

The target markets are job seekers who have an educational background and/or experience in any of the following areas: Contracts, Accounting, Business, Finance, Marketing, Purchasing, Economics, Law, Industrial Management, Organization & Management, and Quantitative Methods.

Civilian employees serve a vital role in supporting the Army by providing skills not readily available in the military but critical to support military operations. The ACC currently has more than 5,200 civilian and military employees at approximately 120 locations worldwide. The organization provides the interface between the business community and the Army’s operational needs, and so it plays a key role in the success of the entire Army. ACC personnel work with wide-ranging customers to understand their needs and then apply the right business strategies to fulfill those needs.

5. What hurdles did you run up against while in development and how were they overcome?

Hurdles in the development process included those typical to any web project such as refining content and design to meet evolving requirements.

6. What has the response been like?

Since the launch of ArmyHire.com in late Summer 2009, approximately 3,500 unique visitors have come to the site for a total of more than 6,000 visits.

7. Include anything else you’d like the audience to know.

A design refresh will be rolled out in late March that will include significant additional resources for job seekers, including tips on how to most effectively apply for jobs in the federal government, more information about “life at ACC” conveyed by video and text testimonials from employees, and more content specifically geared toward each target audience: current government employees, mid-level professionals not in the government, new professionals/recent college graduates, people interested in international opportunities, and college students.

We have also used LinkedIn and Facebook to promote the website as well as to advertise individual job postings. Screen prints and data below show:

Example of Current Promotion for Upcoming Job Fair

Example of “Share Functionality” Feature (lower-left corner shows “pop-up” box in response to cursor rollover)

LinkedIn Groups Where Jobs are Advertised

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