Here are some lessons learned from this year’s record-breaking Combined Federal Campaign of the National Capital Area (CFCNCA) to advance your planning for the 2010 CFCNCA:
1. Schedule a post-campaign debrief with your department and agency leaders.
Learn what sparks their enthusiasm. Take the opportunity to tell them how much their efforts affect the success of your work and thank them for their involvement.
2. Create a department-or-agency-wide email blast to recognize volunteers and thank donors.
Encourage new levels of engagement in 2010 with a sincere thank you to all. Participation is the foundation of the campaign’s success in delivering help to people and communities everywhere.
3. Uncover inspirational stories in your department or agency.
Interview donors about the charitable causes that mean the most to them. Individual stories demonstrate the powerful impact that donations to more than 4,000 charities can make and is a valuable tool to inspire giving.
4. Plan 2010 kick-off events early.
Learn from the departments and agencies that held successful events and set up a realistic timeline now. Talent shows, county fairs and sports-themed events drew big crowds in 2009 but required careful planning.
5. Talk to the winners
Identify the departments and agencies that won awards for campaign work you would like to model. Talk with the campaign managers and learn from their success. You can start by reviewing the 2009 CFCNCA Campaign Contest winners.