Communications, Leadership, Tech
How-To: Convince Your Leadership To Use Social Media
In the true spirit of “wisdom of the crowds,” I’d like to ask GovLoop members one simple question:
If you had to choose one reason why leadership must use, and embrace, social media, what would that one reason be? And why? (OK, two questions)
I’m really curious about this. We [social media practitioners] often hear many reasons for why leadership needs to embrace social media and why they need to be using it themselves. We go to conferences with our peers (often without our leadership) and continue affirming why social media is beneficial to our organization, it’s culture, etc.
However, while you can work from the ground up to encourage change, your organization still needs full support from your Leadership. But when you’re called to a meeting with your Leadership to talk about embracing social media, and you’ve got limited time, a potentially uninterested audience, and one chance to encourage a change movement…you need to be able to enlighten your Leadership with the same information. This could be your defining moment! What do you say?
Convince me. Convince them. Go!
Note: This post is of my own opinion and is not endorsed by any organization.