Just Having Fun in My Lifetime

Your brand’s return on its social media investment isn’t always about return on investment (ROI). Sometimes, it’s more about the return on relationship (ROR) and how effectively it is engaging members, customers and other stakeholders. During one of my recent visits to the gym, I tweeted that I was having “another great morning in my Lifetime.” What made this tweet fun was the play on the word, ‘Lifetime.’ I wasn’t really talking about my lifetime in the generic sense, I was specifically referring to the Lifetime Fitness brand of fitness centers – where I have been a member for the…

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