A Full Bird in the Pentagon said, “All computing is logistics.” Since he was a customer, he wasn’t wrong. The customer may not always be right, but they are never wrong.
Figuring that code is the record of culture, perhaps logistics is more.
Jack and I are watching the crash-and-burn of four organizations. Previously successful efforts, crashing vigorously.
They are each useful, fill a need, and are leaving a lot of anxious customers.
In each case, management got bored with logistics, the blocking and tackling of doing the business. They started focusing on something grander.
A couple of years ago, United had a commercial, black and white, about a manager saying business was down. And they were going to come back. So he started handing out airline tickets to go see the customers. And things were going to get better.
Reports aren’t work. Reports are reports of work.
Perfecting logistics can make a healthy organization.