When you attend events to meet new people, what’s your goal?
After your Who, What, Who, What intro (name, title, organization, what you do) and they have done the same, what’s next?
You are both going through a ritual to identify common ground – looking for something in which you share an interest.
One topic you share in common is the other person’s business – find out what keeps them up at night.
Then you can see how to be of help – your services or products, a trusted referral, similar personal experience and results, or staying alert for a solution to the problem.
Going to an event without thinking of what you want to get out of it, you may come away with several opinions about the weather.
With a goal, you may come away with a sale, or at least the beginning of a new relationship.
Which is a better ROI for your time?