On the Go with … MTA

Ray LaHood isn’t the only one who’s On the Go anymore. This week the Metropolitan Transportation Authority (NY) launched its On the Go! Travel Station at the first of five locations. The interactive touch-screen display allows customers to plan their trip, get real-time service alerts (including elevator and escalator status), check out a neighborhood map. The high-definition screen also includes third-party applications for shopping and dining recommendations and displays weather information and the latest headlines. “On the Go will provide riders with instant information that makes using the transit system more efficient,” said New York City Transit president Thomas Prendergast in a statement. MTA teamed up with Cisco Systems for the project, and the company is paying for the six-month pilot test. After that, the MTA hopes to generate enough advertising revenues from the displays to defray the costs of installation. Link to full story in New York Daily News.

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