When I saw this great ca
rtoon from Rob Cottingham I had to share it. While talented as a cartoonist he also understands the power of collaboration and social media so please check out his site if you have time.
Too many people look at social media as a tool to blast out messages and fail to understand that these tools are not simply about communication, they are channels within and across which you need to build relationships. Several people have demonstrated a clear understanding of what is needed in the last couple of days and I wanted to point these out:
- Jay Daughtry wrote an excellent post titled How to make your Twitter profile look like a spam account . His advice provides great guidance for new social media users on what not to do on Twitter.
- Andrew Wilson provided space on his Posterous blog for a student, who is working on an internship, to discuss his thesis. Andrew already has a solid readership and selflessly opened up doors for this student by letting him share thoughts with this readers.
- My friends at GovLoop are growing a great community by constantly delivering value. They have a membership drive underway and are donating $5 for each new member to the Federal Employee Education and Assistance Fund. Everyone wins!
Last night I had the pleasure of attending the Monday Night Football game between the New England Patriots and New York Jets. At half-time Tedy Bruschi was honored for his thirteen years playing football for the Patriots. His short speech left me with one of the finest examples of what it means to be relationship focused, to think of others above yourself. As he pointed towards the three Super Bowl banners hanging in the Stadium he told the crowd:
“When you look at those banners marking those teams I want you to think of Troy Brown, Kevin Faulk, Joe Andruzzi, Ty Law, Lawyer Milloy, Rodney Harrison, Willie McGinest, Mike Vrabel, Ted Johnson, Larry Izzo, Richard Seymour and so many more…”
The focus of those that understand is rarely on themselves. Their teammates, their customers, their citizens, are what matters to the true greats. What matters to you?