I gave a presentation this morning, and chaired the afternoon, for the Connected Government stream and have uploaded my presentation for wider access.
In it I discussed the impact of social media on agency ICT teams and some potential approaches they can take to work with business areas to ensure that agency goals are met with a minimum of intra-agency friction.
Overall my message was that social media must be engaged with, not ignored, in government and agency ICT teams have a role to play.
There’s several stances ICT teams can take – whether as a leader, supporter or observer of agency social media efforts and, depending on this stance, they could take on a greater or lesser involvement in the various roles required to implement a successful social media approach.
Social media offers benefits for ICT teams, as it does for other areas of agencies – it is simply up to ICT leadership to either step up and work with business areas in a closer ongoing way, or stay out of the way and allow other areas of an agency to move forward.