One recurring theme I heard over the course of the two-day Open Government and Innovation Conference was trust. I believe it was David Wennergren from DoD who recommended Stephen M.R. Covey’s book “The Speed of Trust.” I haven’t read it yet but plan to, because I think the connection between social media and trust is important and deserves further investigation.
Social media is a powerful tool for government, as we heard so many times at the conference, yet many are not quite sure what measurable benefit they’ll see from using it. Trust seems to be one of those measurable benefits because it can be tied to better mission outcomes. Here are two quick examples that I heard:
– John Shea from FEMA noted that the agency allows public affairs officers to use Twitter. These people have responsibility for regions of the country, and use Twitter to connect to people at the state and local level. This Twitter connection varies by region, but Shea noted that those regions that use it on a fairly regular basis have developed relationships that will serve them very well when the next crisis hits. Here’s why: when a crisis hits, FEMA stands up a local communications office. Before anything gets distributed to the public it must be cleared by Federal and state authorities. If these two groups already know and trust each other–because they’ve met via social media–disaster communications can be issued faster. That serves everyone better, especially citizens.
–Michael Wertheimer from NSA discussed A-Space, a secure social network for intelligence analysts across the intelligence community. The primary use of this relatively new initiative has been as a forum for asking and answering questions. If an analyst encounters a tricky problem he or she will post it in A-Space and ask the community for help. Other analysts offer potential solutions or leads as to where the solution might be. As Wertheimer noted, the intelligence community is not always known for inter-agency collaboration. A-Space gives analysts a place to pose questions, rather than debate established conclusions, and trust develops as analysts help one another. Wertheimer noted several instances where this led to quicker answers. Quicker answers to questions of national intelligence seems like a clear benefit to me.
The value of trust and the role social media plays in developing it were my OGI Conference take aways. What were yours?