The average age of my agency’s employees is high. With retirements increasing, we will need to recruit and hire younger employees. What is the recruiting pitch that will appeal to younger employees? How do you entice them to join your agency? – Federal Manager (GS-15), Department of Veterans Affairs
This is a great question. Recruiting a new generation to public service and getting top-flight talent in the process is essential to the vibrancy and effectiveness of our government.
Let’s start with the recruiting pitch. You should have a clear message about your organization and mission, as well as a straightforward description of the job to be filled.
In particular, you need to speak to the interests of young job seekers on making a difference, workplace flexibilities, relative job stability, and the opportunity that a government job can provide as a possible stepping stone. If you really wanted to push your message forward, you could reinforce that federal employment is an opportunity to be of service of the American people. The folks you want will jump at the chance.
Putting all this into action will require that every agency and every office develop its elevator speech – that 30-second, plain-English pitch that explains your role and mission. You also need what I call a “Metro ad”: a short, catchy written pitch that’s capable of drawing someone’s interest even if they’re standing on a hot, crowded Metro full of tourists.
This means agencies must stop posting vacancies on USAJobs.gov that contain mind-numbing job descriptions and instead read more like incredible opportunities.
To read the entire article, please click here.